L-to-R: Syed Zia ur Rahman, Mohd Mubin, Muqeet Atif, Mohd Saifuddin and Mir Mohsin Ali
By Syed Zia ur Rahman, YaHind.Com
Hyderabad, June 22, 2025 – The City of Pearls welcomed a new wave of luxury fragrances as Dubai’s renowned “Doctor of Fragrance,” Yusuf Bhai, inaugurated his first Indian outlet, Yusuf Bhai Perfumes, at Masab Tank, opposite Agra Sweets, Banjara Hills, on Sunday at 7:00 PM. The grand event marked the brand’s eagerly awaited entry into India, attracting perfume enthusiasts, dignitaries, and admirers of Yusuf Bhai’s inspiring journey from Kerala to global acclaim.
The Hyderabad store, a franchise venture led by local entrepreneur Abdul Muqeet Atif, brings Yusuf Bhai’s signature blends—oud, attars, and exclusive collections—to Indian fragrance lovers. Atif, a passionate business professional with a keen interest in luxury retail, shared his vision: “Partnering with Yusuf Bhai is an honor. His artistry in crafting fragrances that capture emotions aligns perfectly with Hyderabad’s love for elegance and tradition. We are committed to delivering an exceptional olfactory experience.” Atif’s dedication to upholding the brand’s legacy ensures this flagship store will captivate Hyderabad’s discerning clientele.
Yusuf Bhai, whose real name is Yusuf Madappen, captivated attendees with his remarkable story. From selling inverters in Chavakkad, Kerala, to becoming a master perfumer with five thriving stores in Dubai, his journey inspired all. Known for recreating any scent in just 15 minutes, Yusuf Bhai remarked, “Hyderabad’s vibrant spirit and bold style make it the perfect city for our Indian debut. Each fragrance we create is a memory bottled for you.”
The inauguration featured live perfume-mixing demonstrations, showcasing Yusuf Bhai’s skill in blending scents like karak chai, chocolate, and classic oud. The store’s curated collection, including custom perfumes and in-house creations, left guests enchanted. “It’s more than a fragrance; it’s a feeling,” said one attendee, capturing the brand’s essence.
Atif emphasized his commitment to quality, leveraging Yusuf Bhai’s proven business model and comprehensive support in store setup and training. The store’s inviting ambiance reflects the brand’s values of excellence and customer satisfaction, promising Hyderabadis a world-class perfumery experience.
The launch has generated a buzz across social media, with fans celebrating Yusuf Bhai’s inspiring story and Hyderabad’s new fragrance destination. As the brand eyes further expansion in India, this inauguration marks a fragrant milestone for Yusuf Bhai Perfumes.
For more details on Yusuf Bhai Perfumes or franchise opportunities, visit yusufbhaifragrances.com. Stay updated with Hyderabad’s latest news on YaHind.Com.
